In a bid to revolutionise the user experience within the park’s vicinity, we designed a three-phase strategy that was meticulously crafted. The primary objective was to seamlessly integrate QR codes into the daily routines of park-goers, transforming them into an indispensable aspect of their park interactions. Simultaneously, this initiative aimed to spotlight the Qatar Science & Technology Park (QSTP) as a paragon of efficiency, innovation, and integration through widespread media communication.
Our QR codes campaign design proposed access to a microsite with mapping technology. This allows for information on various parts of the campus to be conveyed in a modern and exciting way, fitting for QSTP.
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