Built around a belief that Innovation is poetry – the expression of feelings and ideas is given intensity by the use of distinctive style and rhythm.
Poetry affects people’s perceptions of the world. Therefore, we must extend our experience so that others can interact with it. It isn’t enough to end a poem well; it must find a home within the head and heart of an individual to be significant. Innovators deliver a value of purpose, effect and impact. A brand, a product, process, or service can be only innovative when it emerges into the world, leaving a wake that changes the world, however subtly, forever.
The Poetic Essence of Innovation
Innovation is likened to poetry, a realm where the expression of feelings and ideas gains heightened intensity through distinctive style and rhythm.
Much like poetry, innovation has the power to shape people’s perceptions of the world. It goes beyond mere creation; it is about extending our experiences so that others can engage with them. The significance of innovation lies not just in concluding well but in finding a lasting residence within the minds and hearts of individuals. True innovators bring forth a profound value of purpose, effect, and impact.
Whether it be a brand, a product, a process, or a service, true innovation is only achieved when it steps into the world, creating a ripple that subtly, yet forever, transforms the world.
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