Collaborating with designers to create a new British clothing brand that is inspired by culture looking to the future and beyond current trends. Considering technical fabrics application to supporting global landscape environment needs. Using British industrial manufacturing techniques with confidence to all things great.
We feel that fashion is a component of culture, a subculture that’s defined as a group that is based on or organised upon a particular set of features of appearance, costume and adornment that makes its members distinctive enough to be a clear part of a wider culture. A subculture is born.
Each subculture has its own rules, some are more about the individual, while others hold on to strong collective values that are imputed to its members.
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