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Future City

Creating a meaningful visual language

 
Inspired by an innovative vision, approached with an architectural project aimed at unveiling the future city of tomorrow. The focus extended beyond merely presenting a futuristic landscape; it sought to underscore Oracle’s strategic significance within this urban tapestry and highlight the influential role it would play.
 
Our approach centered on deconstructing the brief to create a meaningful visual language. Instead of attempting to reinvent established norms, we opted to view each architectural typology—housing, offices, galleries, and theatres—as a distinct object. This perspective allowed us to explore how these structures function and operate, both formally and functionally.
 
As a 3D Artist, Matt Gould brought a unique set of skills and a fresh outlook to the table. Working closely with him, our collaborative efforts seamlessly integrated various disciplines, enriching the creative process and elevating the project to new heights. The fusion of architectural vision and 3D artistry was the catalyst for producing a visual language that stood unparalleled in its creativity and innovation.
 
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