Brand experience design

Partnering with MIINT Design a seed start-up on a mission to create an expansive brand language system that could easily scale across many different touch points, both physical and digital.

Create high-end furniture brand along with a business strategy for market launch. We facilitated 6 workshops to explore and draw out MIINT Design’s neoculture approach to ensure it was fully reflected in the brand essence. We recognised consumers’ demand to connect with brands on an intellectual level, high-end products providing function and a designer label is no longer enough and the need for innovative and emotional connection needs to be considered.  Setting out the understanding acting as the foundation to delivering ownership and connection, differentiating personality and being a part of something new is what we set out to achieve.  Creating a brand that is a vision of the future that demonstrates an understanding of cultural change, evolving trends and future generations.

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