Bridging past and future, redefining VIP business experiences
The AT&T British Design Innovation Centre embodies a tribute to the past while spearheading the future. With a vision to create immersive meeting zones, AT&T sought to harness the latest technologies, delivering an unparalleled VIP business customer experience.
Collaborating closely with Innovate Brands global agency, AT&T embarked on a transformative journey. Aimed to blend historical reverence with forward-looking innovation, shaping an environment that redefined VIP business encounters.
Drawing on our expertise in various domains, including innovation workshops, concept creation, programme design, and X-UI development, we provided essential support to Innovate Brands vision.
The collaboration was instrumental in curating an experiential space that seamlessly integrated history with cutting-edge advancements. Our joint efforts focused on implementing state-of-the-art technologies, such as interactive displays showcasing AT&T’s milestones and immersive demonstrations of forthcoming 5G capabilities.
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